Financial Plan Overview
12–14 week engagement where I partner directly with you as CEO to:
This engagement is designed specifically with the understanding that you are ready to grow with intention and make confident CEO-level decisions.
- Clarify your vision and priorities for the next 12 months
- Translate that vision into a focused 1-year strategic plan
- Align your revenue, profit, and cash targets with that strategic plan
- Provide 3 months of ongoing advisory support once the plan has been solidified so you’re not implementing alone
Engagement Objectives
Over the course of this engagement, we will focus on:
Strategic Clarity
- Define 3–5 core strategic priorities for the next 12 months
- Solidify where the company is going and what must happen first
Supporting Financial Direction
- Align revenue and profit targets with the strategic plan
- Set realistic financial expectations based on strategic plan
Execution Focus
- Establish a practical 12-month roadmap and 90-day action plan
- Create accountability structure (reviews, metrics, check-ins) to drive momentum
CEO Support
- Give you a dedicated strategic and financial thought partner
- Provide accountability and a sounding board as you implement
Approach & Phases
The engagement is structured in three phases:
Phase 1
Discovery & Diagnostic (~Weeks 1–2)
- CEO intake questionnaire
- Review of key documents (e.g., P&L, current offers, org chart, current goals)
- 90-minute CEO Deep Dive Strategy Session to understand:
- Current state of the business
- Financial state, ie Revenue streams
- Capacity and resourcing overview (who/what is needed)
- Short- and long-term goals
Phase 2
1-Year Strategic Plan (~Weeks 2–3)
Based on the discovery work, I will develop a 1-Year Strategic Plan that will typically include:
- Vision & Positioning Summary
- 3–5 Primary Strategic Priorities for the year
- Quarter-by-Quarter Focus Areas
- Objectives & KPI Targets for the next 12 months
- A clear, staged step-by-step action roadmap (what happens now, next, and later)
You will receive your plan as a PDF plus an editable version that you can adjust and refer back to all year.
Phase 3
1-Year Aligned Financial Plan (~Weeks 3–5)
Based on the final strategic plan, I will develop a 1-Year Financial Plan that aligns to the strategic plan objectives. It will typically include:
- Revenue Plan
- Expense Plan
- Profit Plan
- Cash Map
- KPI Dashboard
You will receive your financial plan as an editable document that you can adjust and refer back to all year.
Phase 4
3-Month Advisory & Implementation Support (Weeks 5–14)
Once the plan is in place, the focus shifts to implementation and decision support. Over a 3-month period, we will:
- Review performance against the plan
- Adjust priorities based on real-time learnings
- Support you in making key strategic and financial decisions
- Keep your attention on the highest-impact moves
The level of advisory and implementation support you receive depends on the option you select below.
Proposed Timeline
A typical timeline (exact dates to be aligned upon signing):
- Week 1–2: Discovery, document review, CEO Deep Dive Strategy Session
- Week 2–5: Development and delivery of 1-Year Strategic & Financial Plan
- Week 5–14: 3 months of advisory and implementation support per selected option
- Provide 3 months of ongoing advisory support once the plan has been solidified so you’re not implementing alone
Engagement Options
Over the course of this engagement, we will focus on:
Full-Service Financial Partnership
Financial plan + monthly bookkeeping + monthly payroll & benefits management + monthly Fractional CFO Support (monthly financial oversight, reporting insights, and strategic quarterly business reviews).Best for
Companies that want fully integrated financial planning, execution, and strategic oversight under one partnership.Scope & Deliverables
Annual Financial Plan (One-Time Development)
- One-time development of a customized annual financial plan (revenue plan, spending plan, cash map, profit plan, and KPI dashboard).
Monthly Bookkeeping & Reporting
- Monthly bookkeeping (recording, reconciliations, and financial reports).
- Monthly financial reporting package (P&L and Balance Sheet – provided within 15 days of close).
Payroll & Benefits Management
- Payroll & benefits management in Gusto (up to 10 employees).
Fractional CFO Support
- Ongoing Monthly Fractional CFO support – monthly financials review, insights, and strategy meeting.
- Quarterly Business Reviews (QBRs): deep-dive strategy meetings to review results vs. plan, business performance, KPIs, assess risks, and adjust plans and strategies.
Initial Financial Plan + Full-Service Financial Partnership
$4,200 upfront (ACH) or $4,322.22 upfront (Card) + $5,200/monthYou’ll review and sign the engagement agreement on the next page.
Financial Plan + Fractional CFO Support
Best for:
Companies that already have bookkeeping support but need structured planning and executive-level financial oversight.Scope & Deliverables
Annual Financial Plan (One-Time Development)
- One-time development of a customized annual financial plan (revenue plan, spending plan, cash map, profit plan, and KPI dashboard).
Fractional CFO Support
- Monthly review of financial reports prepared by your accountant/bookkeeper.
- Ongoing Monthly Fractional CFO support – monthly financials review, insights, and strategy meeting.
- Quarterly Business Reviews (QBRs): deep-dive strategy meetings to review results vs. plan, business performance, KPIs, assess risks, and adjust plans and strategies.
Initial Financial Plan + Fractional CFO Support
$4,200 upfront (ACH) or $4,322.22 upfront (Card) + $3,800/monthYou’ll review and sign the engagement agreement on the next page.
Annual Financial Plan + Fractional CFO Support + Bookkeeping
Best for:
Companies that need both clean financial operations and strategic financial leadership, without payroll and benefits management.Scope & Deliverables
Annual Financial Plan (One-Time Development)
- One-time development of a customized annual financial plan (revenue plan, spending plan, cash map, profit plan, and KPI dashboard).
Monthly Bookkeeping & Reporting
- Monthly bookkeeping (recording, reconciliations, and financial reports).
- Monthly financial reporting package (P&L and Balance Sheet – provided within 15 days of close).
Fractional CFO Support
- Ongoing Monthly Fractional CFO support – monthly financials review, insights, and strategy meeting.
- Quarterly Business Reviews (QBRs): deep-dive strategy meetings to review results vs. plan, business performance, KPIs, assess risks, and adjust plans and strategies.
Initial Financial Plan + CFO + Bookkeeping
$4,200 upfront (ACH) or $4,322.22 upfront (Card) + $4,500/monthYou’ll review and sign the engagement agreement on the next page.
Proposed Timeline
A typical timeline (exact dates to be aligned upon signing):
- Week 1–2: Discovery, document review, CEO Deep Dive Strategy Session
- Week 2–5: Development and delivery of 1-Year Strategic & Financial Plan
- Week 5–14: 3 months of advisory and implementation support per selected option
- Provide 3 months of ongoing advisory support once the plan has been solidified so you’re not implementing alone